• Home>

  • Farm News & Reviews

About Us


The Farm Trader brand is made up of Farm Trader magazine and farmtrader.co.nz.


By offering both a print and web product, Farm Trader presents the ultimate farm machinery information platform for farmers and contractors.


Farm Trader magazine is New Zealand’s premier farm machinery and equipment guide, reaching 82,000* people each month – farm owners, farm managers and contractors responsible for making purchasing decisions. Through a comprehensive range of machinery tests and product reviews, it provides readers with information to assist with their purchasing decisions.


Farm Trader is the only New Zealand magazine that comprehensively tests farm machinery, farm equipment and farm vehicles. These tests serve to provide guidance and assistance to farmers and contractors when making purchasing decisions. Farm Trader magazine also has a classified section complementing the editorial by offering reliable market price comparisons and options to purchase.


Farmtrader.co.nz expands the buying and selling experience, taking it to a more interactive level. Farmtrader.co.nz has thousands of new and used machines for sale as well as an archive of machinery tests, plus the latest news and reviews. The latest addition to farmtrader.co.nz is its ‘New Farm Machinery’ site, where visitors can compare specifications of new machines, which serves as an invaluable research tool for buying machinery.


For more information on the Farm Trader brand, contact the Editor: Rachel Pratt – rpratt@tradergroup.co.nz .


*Nielsen Readership of Magazines Jul 10 - Jun 11